Mar 15, 2024
I am confident in saying that most of us have been exposed to
cork flooring and wall coverings many times throughout our lives.
Cork board panels used behind a desk for notes and photos have been
a fixture of corporate America for decades. Flooring
materials that sort of look like wood but softer with exotic
patterns have been used in our libraries, schools, churches and
homes since the 1900’s. So why do I think this is the future
of flooring when it's clear it's already well
established?
The recent release of Amorim's Wood Bionatural XL is 100% natural
and fossil plastic free. The core is made from cork, sugar
cane waste and other natural materials, and is completely
recyclable. The wood and stone surface treatments are actually made
from a cutting-edge digital printing and 3D embossing technology,
which is again, plastic free. This is an INDUSTRY DISRUPTING
technology.
Kelly Downes, the US General Manager for Amorim is joining us to
discuss this and other exciting developments in the world of cork.
With a foundation in Interior Design, Kelly transitioned into
the flooring industry as a sales representative for a sustainable
commercial flooring manufacturer out of LA. Switching to the
retail side, as the Vice President of a locally owned Baltimore, MD
flooring company, she stood up a Kitchen and Bath Division while
running six showrooms. Three years ago, Kelly
returned to manufacturing and now run the US division of Amorim
Cork Flooring. Amorim is the largest manufacturer of cork in
the world and is committed to not only preservation, but
sustainability in all divisions of the company.